Advertising Principles - Evidence-based principles

Multiple choice/ true-false questions improved

Improvements were made by organizing the questions into two blocks (true/false and multiple choice), eliminating vague questions, improving wording, reducing the number of pages, and adding more instructions. Also, a test with 18 entering students, most of whom had previously taken relevant courses, revealed that they did only slightly better than guessing, getting 54% correct for the true-false questions on this exam.{sendtofriend}


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