Advertising Principles - Evidence-based principles

Updated lectures posted

Substantial changes have been made in all of the lectures. These include tripling the number of print ad examples, almost doubling the commercials, and adding six videos that demonstrate classic studies related to persuasion. Also

• the wording is clearer and crisper,

some less important slides were removed,

• more guidance is provided on where to make applications,

• some lectures are now built around an advertising problem,

• notes for instructors are provided on many more slides,

targeted the lectures more to advertisers than to students, and

• mistakes have been corrected (but please let us know about remaining mistakes).{sendtofriend}


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