Advertising Principles - Evidence-based principles

106 exercises added to adprin.com

Grace Li and I spent much time this summer to  add 106 exercises to adprin.com. They cover evidence-based methods and techniques on a range of topics: creativity, problem solving, media analysis, and persuasion. Lecturers can use them in their classes. Self-learners can also use them. For an example on methods, see the “How to Solve Complex Problems-A Gift for a King.” For an example on principles, see Should Organizations Use Satisfaction Surveys.” Please send corrections and suggestions for additional exercises to Scott Armstrong. The exercises are found on the Educational Materials page.

 

 

 



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