Advertising Principles - Evidence-based principles

AdPrin Audit updated again

The AdPrin Audit has been updated again. It now allows provides summaries to aid in the preparation of the final report. These summaries tell which principles were well applied, which were applied but need improvement, which were violated, and which were relevant but not used. The key findings should be discussed in the report, while the four spreadsheets can be included in an appendix. The program that provides these report was written by Arry Tanusondjaja from the Ehrenberg-Bass Institute, University of South Australia in Adelaide.





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