Advertising Principles - Evidence-based principles

Evidence on the Effects of Mandatory Disclaimers in Advertising was published

Evidence on the Effects of Mandatory Disclaimers in Advertising was published along with commentaries.  These results are counter-intuitive to most people—mandatory disclaimers are harmful to buyers. As we discuss in our reply to the commentators, Should We Put a Price on Free Speech?”, there is another reason to support free speech— It is the law of the land.


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