Advertising Principles - Evidence-based principles

Commercial-a-day added to the main page.

“Commercial Illustrating a Principle” has been added

Most of these commercials illustrate an excellent application of a single principle, while some illustrate a serious violation. In making these changes, we also fixed some bad links to the commercials. Visitors to this site are asked to suggest commercials that illustrate the application of principles.


Daily Commercial

Today's Commercial: Principle 6.6.3 Bill buys shoes
An irrelevant celebrity renders an ad useless. This commercial part of a series had a short life and was judged by some experts to be a failure. - Violates

Each commercial was selected to illustrate a single principle. Some show commercials that comply with a principle; others show ones that violate a principle. They are in numerical order; so if you would like to find an earlier one, refer to the complete list of commercials.

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