Advertising Principles - Evidence-based principles

Persuasion Principles Checklist for Creating Advertisements introduced

Rui Du (Jessie) has developed the “Persuasion Principles Checklist for Creating Advertisements”. This creativity aid uses all 195 advertising principles summarized in Armstrong (2010). Check the Beta version here. It cannot be rushed. Use the Checklist when you are well rested. Use short work sessions and allow calendar time to reflect on the process. The checklist is provided online, so it is more convenient to use. For example it can be used on tablet computers.


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