Advertising Principles - Evidence-based principles

Alain Elkann's Interview of Scott Armstrong

Alain Elkann interviews famous people. The three listed in his interview directory under the letter B, for example, are Ban Ki-Moon, Bianca Jagger, and Brigitte Bardot. During his current visit to the University of Pennsylvania, Alain interviewed the founder of the site, J. Scott Armstrong.

Curious about what led Scott to so many contrarian conclusions, Alain interviewed him about his career as a scientific skeptic. The Alain Elkann Interview with Scott was also published in the Italian newspaper La Stampa on Sunday, April 12, 2015. Alain was apparently alerted to Scott’s contributions by a list of the 25 Most Famous College Professors Teaching Today.


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