Advertising Principles - Evidence-based principles

The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published

The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published by the Commercial Press of China, and is on sale at Amazon.cn. A team of four advertising professors from the U.S., Australia and China and its editors spent three years sculpting its English content into its Chinese counterpart. Its original author, Wharton School Professor J. Scott Armstrong devoted sixteen years to write this masterpiece in advertising, then time over the last three years working with the Chinese translators.The author and translators hope that the Chinese version will stimulate Chinese advertising scholars' interest in empirical advertising research and contribute to creating more effective advertising in the fast-growing Chinese advertising market.


© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved.

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