Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 478
Recent Maintenance of 2607
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 3745
Hyundai Super Bowl 2017 advertisement 1512
6 books that influence guru Robert Cialdini wants you to read 988
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 2054
Award for J. Scott Armstrong 1145
AdPrin lectures updated 1256
A free version of the paper is now available 1374
Predicting the effectiveness of alternative advertisements 1673
“Persuasive Reports Checklist” available on 1747
Revised “Self-certification Report" posted 1109
Persuasive Reports Checklist updated 1173
Revisions on the Checklist for Advertising Proposals 1267
Free Internet Course on Advertising now available on 1807
Email Subscription added to this site 1404 still number one 1446
New Design for 1342
Suggestions function repaired 1390
Suggestions function down 1407
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1463
Alain Elkann's Interview of Scott Armstrong 1418
Important checklists listed on the top menu bar 1299
Tools and Techniques Mastery Chart added 1394
Persuasion Principles Checklist for Creating Advertisements updated 1377
Persuasion Principles Audit Report: Sample Format updated 1380
Predictive Validity of Evidence-Based Persuasion Principles updated 1559
How to Select an Ad Agency: An Evidence-based Approach 1498
Dictionary repaired 1587
Software revision for “How to Select an Advertising Agency” 1765
New advertising course outline posted 2104
All 17 lectures on were revised 1510
“House Ad Project” added for classes or self-directed learners 1627
Persuasion Principles Checklist for Creating Advertisements introduced 2178
Why you should use checklists when you create advertisements 2713
Website Manager Announced 1935
The Gibberish papers: Evidence on the effects of clarity on persuasion 1900
Professor Armstrong's letter to John Wanamaker 1953
“AdPrin Audit” becomes “Persuasion Principles Audit” 2239
End-of-Chapter Questions added 1897
News: Are ads that follow evidence-based principles more effective? 1715
Test your Advertising I.Q fixed 1885
Broken Links Fixed 2399
Navigation Improved 2134
Commercial-a-day added to the main page. 2854
Links to all books listed on “Books on Advertising” 2398
New section added on “Essays” 2226
Advice to 2014 Super Bowl Advertisers 1950
AdPrin FAQ Updated 2235
All Lectures now Updated 2266
AdPrin Lectures Updated 2263
Happy New Year from 2120
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2150
Welcome to our re-launch! 2043
Weighted Persuasion Principles Audit available in major upgrade 2318
When does complex writing protect a person (or advertiser) with weak arguments? 2235
Searching for Sugar Man: Do nothing that distracts from a strong message. 2179
Upgrades to the page on Evaluating Ads 1960
Lectures on advertising research 2291
New Contributions 2419
Are ads that follow evidence-based principles more effective? 2503
Do mandatory disclosures help consumers? (Principle 7.13.1) 2272
Predicting which ads are more effective 3001
Report writer included on all versions of the AdPrin Audit 1812
Revised Lecture Slides 3281
Arrived in time for St. Patrick's Day 2738
Do mandatory disclaimers improve outcomes? 2964
Ads Illustrating Principles 3286
Corrections Page Added 3224
Revisions to the AdPrin Lectures completed 2756
Updated Course for 2012 2892
“New Contributions” replaces the Commentaries page 3205
AdPrin Audit - Report Writer 3149
AdPrin Audit has been updated 2751
Techniques for Advertising section has been revised. 2821
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 2942
German translation available 2906
Google Ads removed from the AdPrin site 2852
The 2011 “Increase Diversity” Bake Sale 3180
AdPrin Audit updated again 2808
Revised instructions and self-training module for the AdPrin Audit 3100
106 exercises added to 3667
Lectures on Adprin 2447
All of the lecture slides have been updated 3461
New Still Ads Posted 3800
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 5836
Looking for webcasts 4298
Working Papers 4599
Webcasts added to the commercials section 4442
How much confidence can you place on a given principle when creating an advertisement? 4461
Revised page: Evaluating agencies and proposals 5607
New page added: Commentaries on Evidence-based Advertising 4573
Suggested Outline for an Evidence-based Advertising Proposal 5382
Updated lectures posted 5089
More print ads to illustrate the principles 3720
Adprin Audit: Revised Version 5746
More Commercials that comply or violate 7193
New Section: Videos Related to Persuasion Principles 5101
Multiple choice/ true-false questions improved 10680
Improved lecture slides on the Educational Materials page 5195

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