Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 695
Recent Maintenance of 2806
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 3809
Hyundai Super Bowl 2017 advertisement 1561
6 books that influence guru Robert Cialdini wants you to read 1032
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 2211
Award for J. Scott Armstrong 1185
AdPrin lectures updated 1307
A free version of the paper is now available 1424
Predicting the effectiveness of alternative advertisements 1715
“Persuasive Reports Checklist” available on 1785
Revised “Self-certification Report" posted 1145
Persuasive Reports Checklist updated 1217
Revisions on the Checklist for Advertising Proposals 1304
Free Internet Course on Advertising now available on 1853
Email Subscription added to this site 1446 still number one 1482
New Design for 1379
Suggestions function repaired 1430
Suggestions function down 1444
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1503
Alain Elkann's Interview of Scott Armstrong 1455
Important checklists listed on the top menu bar 1337
Tools and Techniques Mastery Chart added 1426
Persuasion Principles Checklist for Creating Advertisements updated 1417
Persuasion Principles Audit Report: Sample Format updated 1418
Predictive Validity of Evidence-Based Persuasion Principles updated 1596
How to Select an Ad Agency: An Evidence-based Approach 1536
Dictionary repaired 1621
Software revision for “How to Select an Advertising Agency” 1804
New advertising course outline posted 2149
All 17 lectures on were revised 1545
“House Ad Project” added for classes or self-directed learners 1664
Persuasion Principles Checklist for Creating Advertisements introduced 2230
Why you should use checklists when you create advertisements 2775
Website Manager Announced 1975
The Gibberish papers: Evidence on the effects of clarity on persuasion 1933
Professor Armstrong's letter to John Wanamaker 1993
“AdPrin Audit” becomes “Persuasion Principles Audit” 2295
End-of-Chapter Questions added 1934
News: Are ads that follow evidence-based principles more effective? 1750
Test your Advertising I.Q fixed 1938
Broken Links Fixed 2434
Navigation Improved 2169
Commercial-a-day added to the main page. 2888
Links to all books listed on “Books on Advertising” 2434
New section added on “Essays” 2265
Advice to 2014 Super Bowl Advertisers 1982
AdPrin FAQ Updated 2275
All Lectures now Updated 2306
AdPrin Lectures Updated 2299
Happy New Year from 2156
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2185
Welcome to our re-launch! 2076
Weighted Persuasion Principles Audit available in major upgrade 2360
When does complex writing protect a person (or advertiser) with weak arguments? 2279
Searching for Sugar Man: Do nothing that distracts from a strong message. 2218
Upgrades to the page on Evaluating Ads 1999
Lectures on advertising research 2325
New Contributions 2455
Are ads that follow evidence-based principles more effective? 2544
Do mandatory disclosures help consumers? (Principle 7.13.1) 2310
Predicting which ads are more effective 3034
Report writer included on all versions of the AdPrin Audit 1847
Revised Lecture Slides 3317
Arrived in time for St. Patrick's Day 2773
Do mandatory disclaimers improve outcomes? 2999
Ads Illustrating Principles 3320
Corrections Page Added 3262
Revisions to the AdPrin Lectures completed 2789
Updated Course for 2012 2924
“New Contributions” replaces the Commentaries page 3239
AdPrin Audit - Report Writer 3182
AdPrin Audit has been updated 2789
Techniques for Advertising section has been revised. 2860
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 2978
German translation available 2948
Google Ads removed from the AdPrin site 2886
The 2011 “Increase Diversity” Bake Sale 3214
AdPrin Audit updated again 2851
Revised instructions and self-training module for the AdPrin Audit 3135
106 exercises added to 3702
Lectures on Adprin 2515
All of the lecture slides have been updated 3522
New Still Ads Posted 3869
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 5910
Looking for webcasts 4391
Working Papers 4695
Webcasts added to the commercials section 4535
How much confidence can you place on a given principle when creating an advertisement? 4555
Revised page: Evaluating agencies and proposals 5701
New page added: Commentaries on Evidence-based Advertising 4666
Suggested Outline for an Evidence-based Advertising Proposal 5475
Updated lectures posted 5188
More print ads to illustrate the principles 3814
Adprin Audit: Revised Version 5842
More Commercials that comply or violate 7291
New Section: Videos Related to Persuasion Principles 5195
Multiple choice/ true-false questions improved 10773
Improved lecture slides on the Educational Materials page 5292

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